Travis Credit Union (TCU) recently announced the appointment of Doug Marshall as the new Senior Vice President and Chief Marketing Officer. Marshall will oversee the organization’s marketing strategy and community relations, including advertising and branding, public relations, community and member outreach, and marketing services.
“I am genuinely thrilled to welcome Doug as our Chief Marketing Officer,” said Kevin Miller, President and CEO of Travis Credit Union. “His extensive marketing background, paired with his passion for advocacy, will be instrumental in leading our Marketing and Community Relations teams toward achieving results, as well as expanding our marketing services and outreach opportunities to our members and communities.”
“Here at Travis Credit Union, we are uncompromising about attracting the best talent, and I’m proud that Doug is inspired to join our class-leading Senior Leadership Team. He will have a tremendous impact on TCU’s purpose-driven mission, values, and sustainable growth ambitions to have a lasting impact on the members and communities we serve.”
Marshall brings more than 25 years of professional experience to the role, spearheading overall marketing and communications strategies while overseeing omnichannel marketing, branding, content, media relations, and community relations efforts. Most recently, he led the marketing efforts for Vanir Construction Management, Inc. and FEMCO Holdings, LLC, elevating marketing outreach to increase customer engagement.
As the head of global relationship marketing for the Intel Corporation, Marshall focused on building an enduring customer-centric brand, driving growth-focused marketing, delivering innovative customer and partner experiences, and building high-performing teams.
“I am excited to join Travis because of the reputation that the credit union has in the community,” Marshall said. “Credit unions are truly unique, and TCU exemplifies the effort and commitment to bettering the lives of our members and the communities where they live to build stronger, economically empowered environments for all.”