CUNA gives RCU Diamond Awards for excellence in three categories
Redwood Credit Union recently received three Diamond Awards at the annual Credit Union National Association (CUNA) Marketing & Business Development Council conference.
Considered the most prestigious annual credit union industry competition, the Diamond Awards provide national recognition for outstanding marketing and business development achievements. RCU’s Marketing Department was recognized in three categories, including:
- Complete Campaign: for Auto Loan Rate Sale
- Digital Advertising: for “Free-Checking—No Joke” membership campaign
- Direct Mail: for Visa Balance Transfer
“Getting the word out about our convenient money-saving products and services, and helping people understand the benefits of joining a financial cooperative drives us every day,” said Bryan Haas, senior vice president of product and member engagement at Redwood Credit Union. “We’re honored to be recognized for doing the work we’re passionate about—helping our members achieve financial wellness so they can live a life they love.”
Awards were given in each of 35 categories ranging from advertising to community events and beyond. Judges evaluated this year’s nearly 1,200 entries based on strategy, design, production, creative concept, copy, communication, and results.
About Redwood Credit Union
Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. RCU offers complete financial services including checking and savings accounts, auto and home loans, credit cards, online and mobile banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through CUSO Financial Services L.P., and insurance and auto-purchasing services are also offered through RCU Services Group (RCU’s wholly owned subsidiary). RCU has more than $7 billion in assets and serves 400,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit redwoodcu.org, or follow RCU on Facebook, Instagram, Twitter, and LinkedIn for news and updates.