Think about this for a second: every person in the world with access to the Internet is a potential customer for your business, no matter how big or small. Sounds a little intimidating when you think about it, but it’s true. Now think about the competition that exists for those virtual customers.
It’s pretty daunting, to say the least. Now take that same scenario and apply it to the thousands of businesses competing for customers – both visiting and local—here in the Napa Valley. These customers are taking identical steps to search the web for best available options before deciding to visit, browse, inquire or purchase.
What are you doing to give yourself the edge among the local competition? Do you have a website? Does it give the best possible representation of your business, products and services provided? Does it provide an opportunity to collect customer data?
If the answer to any of these questions is no, I highly recommend that you get in touch with Invictus Marketing. Invictus recently launched an offshoot of their marketing company called Invictus Local (invictuslocal.com). It’s locally-owned and -operated and focuses on design, development, maintenance and support.
Many of the current subtle changes that you may have noticed on napachamber.com are the result of working closely with Prashant Patel and Kelvin Wong. In August, the Chamber will launch a completely overhauled site with more functionality, easier navigation and a much better representation of the “new” organization, members and partners.
Websites are not often considered as part of the overall business plan. For someone without a marketing background, the process of actually building one can be a little intimidating. Invictus Local takes the stress and strain away, and makes it really easy for you to have a new responsive website that is mobile, tablet, and desktop friendly. Those potential customers will have the best possible experience on your website no matter what device they use.
It’s one-stop shopping for everything related to your site. Design, development, maintenance, security updates — even website updates if you don’t have designated in-house marketing capabilities. Invictus Local also includes Search Engine Optimization (SEO) to ensure your business can be found on more search sites, mobile services, and social networks.
A few examples of local clients utilizing the services of Invictus Local include RBO and Co. (rboco.com) and Grace’s Table (gracestable.net). Napa County Supervisor Alfredo Pedroza also called on Invictus immediately following his appointment to provide an avenue of communication for residents District 4 (apedroza.com).
The small company is the only “badged” Google Partner in the Napa Valley. That badge is the recognition dedicated to companies that excel using the Mountain View-based company’s products and best practices, essentially online marketing companies trusted by Google.
Don’t take my word for it. Call Mauro Pando, owner of Grace’s Table. Ask him if Invictus Local helped made a business difference. Engaging, connecting and collaborating, all made possible by your Napa Chamber of Commerce.