For Immediate Release                    

XYZ Company
January 20, 2007

Contact: Katherine Zimmer (707) 254-1144 katherine@napachamber.com

Important News: How To Write a Press Release!

(NAPA, CA) As Napa Chamber of Commerce members, we know you have interesting information about your business that you want to share. We at the Chamber are delighted to help by offering FREE space for your press releases in our award-winning e-newsletter. To help you write the best press release for your company news, we’ve put together a few basics. Knowing how to write an attention-grabbing press release will help when you submit to other media, too.

How to write a press release:

1. At the top of the page, clearly write Press Release or For Immediate Release, your company name and who we should contact, including email and phone number, in case we have questions about your release.

2. Write a catchy headline. It should grab readers’ attention.

3. Know the topic of your press release and state it immediately. List who, what, when, where, and why in the first paragraph.

4. Remember a press release should be news that is useful and interesting about your company—a new location, a new employee, a special discount, a new service or product. This is not a paid advertisement for your business; a press release should be a newsworthy story that will engage possible customers. Who should care and why should we care? Avoid exaggeration, but include real life situations or solutions that the reader can understand.

5. In the last paragraph, remember to include complete company information, address, phone number and web site.

6. Please be concise and read over the press release for spelling and grammar before submitting it.

That’s it! Once you practice following these guidelines, writing press releases will be fun and easy. If you have additional questions, please contact Katherine Zimmer, (707) 254-1144 or katherine@napachamber.com.

                                             # # #

To submit your press release for publication in the Member News section of our E-Newsletter, Business Focus, Email your press releases to katherine@napachamber.com and feel free to attach a photo!
- Click here for the 2007 Publication Schedule