Local businesses to benefit by community involvement: With buttons blazing and super heroes as mascots, the message of the Napa Chamber’s new community campaign is that we’ve all got the ability to help our own businesses survive the recession and possibly even thrive.

“It’s about thinking before you drive out of town to shop for things that, in fact, do exist right here in Napa,” said 2009 chairman of the board Mike Silvas. “Making an effort to spend our money locally can really pay off for all of us,” he added.

The Chamber is encouraging residents to visit the many businesses distributing the eye-catching red, white and blue buttons that proudly proclaim “I’ve Got the Power To Save Our Economy.” By simply requesting to receive the free “badge of honor,” the resident will also be able to fill out a simple entry form to be placed into the weekly prize drawing. Additional chances to win can be obtained if the person is spotted wearing their button by one of the Chamber’s “secret agents.” The prizes are being donated by local businesses. The first week’s winner will receive a $100 gift card donated by a local bank that can be used anywhere in town.

Radio commercials touting the benefits of doing business with local firms, purchasing from in-town establishments and reducing on-line usage when shopping will be running throughout the upcoming months. Local magazines, newspaper and even window displays will continually remind residents that they’ve “Got the Power” to help the economy grow. The campaign is one segment of the economic development efforts being encouraged by the City of Napa to aid existing businesses in this time of economic downturn. “Anything that reminds people that their buying decisions are truly important to their own quality of life is important,” said Chamber president and CEO Kate King.

To get your own power button, visit nearly any downtown merchant, bank, credit union, gym and, of course, the Chamber office and ask. Wear your button proudly and remember, “You’ve Got the Power” so use it wisely!